Client project
Moving company — Winterthur / Zurich
A Swiss moving company based in Winterthur and serving the Zurich area had an existing site built by a previous developer in 2025. Yurii Korotun (founder) took over the codebase in 2026, shipped a redesign, ran a conversion audit, added five locales, and produced a paid-social plan and property-manager outreach.
Client project: an existing codebase taken over and redesigned by the founder.
Context and business problem
The company already had a codebase from a previous developer, but needed it taken over, redesigned and extended to more locales and channels rather than rebuilt from a blank slate.
Constraints
- The founder took over an existing codebase built by someone else, rather than starting fresh, which limits what a redesign can change without a full rewrite.
- Work paused for a while until the domain could be switched over to the new site.
Product and technical decisions
- Recommend stopping Google Ads in favour of Meta ads and the Google Business Profile.
- Add five locales to the site.
- Run a conversion audit before redesigning, rather than redesigning on assumption alone.
- Produce a paid-social plan and property-manager outreach as next channels, rather than continuing to invest solely in search ads.
What was built
- A takeover of the existing codebase from the previous developer.
- A redesign.
- A conversion audit.
- Five additional locales.
- A paid-social plan.
- Property-manager outreach.
Current status
Live. Channel strategy is under discussion with the owners.
Who performed the work
- Performed by
- A previous developer (initial build, 2025)Yurii Korotun (takeover, redesign, locales and measurement, 2026)
- Delivery period
- 2025-06 – present
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